And now, if a Los Angeles creative agency gets its way, Sen. Barack Obama will see fans meet him with his own salute like the one above. “Our goal is to see a crowd of 75,000 people at Obama’s nomination speech holding their hands above their heads, fingers laced together in support of a new direction for this country, a renewed hope, and acceptance of responsibility for our future,” says Rick Husong, owner of The Loyalty Inc. Husong tells me that he got the idea after seeing the famous Obama-Progress poster by artist Shepherd Fairey. “We wanted to get involved some way,” he says. So, the agency came up with their own a symbol of hope and progress that also plays off Obama’s name. “We thought, ‘Let’s try and start a movement where even while walking down the street, people would hold up the O and you would know that they were for Obama,’ ” says Husong.
What a pathetic, cheap, and desperate attempt to create gravitas and a sense of community around Obama.
Unfortunately, I can think of a couple of other movements started where people could identify their fellow travelers while walking down the street. Let’s just say those didn’t turn out too well….